Things Have Changed

Insights into business, management and digital.


Recent Articles:

Recent insight, expert analysis and new thinking for B2B leaders seeking to challenge the status quo in pursuit of growth.

Customer Experience

Stop Marketing. Start Growing.

Every B2B business needs to market, right? If yes, then why do so many leaders feel, deep down inside, that marketing is something they have to do, despite no tangible results? Maybe it’s not the marketing plan that is wrong, but that marketing is the wrong plan. Read Article >