FOCUS ON CUSTOMER SHARE OVER MARKET SHARE
Drive superior enterprise value—revenue, profit, EBITDA—with a digital focus on customer share. Current customers require less time and resources to generate incremental income. Digital provides hard data to segment customers, predict buying patterns, and reveal additional internal and external sources of revenue.
BNM prefers a primary focus on customer share over market share for companies with short-term (three-to-five year) growth horizons. Market share driven strategies often require extended time periods, creating instability with incremental revenue at the expense of margins, resources and acquisition costs.