Digital Customer Acquisition

Connect with buyers at the moments they are most likely to take action.

 

A RADICAL SHIFT TO DIGITAL B2B BUYING IS UNDERWAY. HARNESS OPPORTUNITY FOR DIGITAL CUSTOMER ACQUISITION.

Today’s tech-savvy, relationship-neutral buyers prefer doing their own online product research and digital transactions more than dealing with a person. Be the company these buyers find first, provide the path-of-least-resistance to accomplish their tasks and provide an experience that creates new expectations. Acquire these customers.
 

Major elements of digital customer acquisition include:

Digital Customer Acquisition

SEARCH PRESENCE

Be found when buyers are buying. Search Engine Optimization (SEO) is just the beginning. Behavioral science, geolocation, personalization and voice-based assistants are some of the technologies driving search complexity, but also driving more qualified prospects, leads and conversions than ever. The team at BNM has 20+ years’ experience creating enviable search presence. 

  • Search Engine Optimization (SEO) 
  • Local Search
  • Geographic Search
  • Search Advertising
  • Message Placement
B2B Website

DIGITAL BUSINESS APPLICATIONS

We don’t call it a website, it’s a business application.
Be the company that helps buyers buy. B2B buyers have work to do. Help them get their work accomplished. Out flank competitors with task-oriented, customer-facing business applications that deliver the path-of-least-resistance to acquiring products and services as well as customer self-service. At BNM, we skip the “electronic brochure” thing and enable clients to sell.

 
  • Digital Business Hub
  • B2B/B2G Customer-Facing Architecture
  • Ecommerce
  • Customer Self-Service
  • Video and Interactive Information Features
  • Systems Integration

DIRECT-TO-CUSTOMER TRANSFORMATION

Adapt to customers new buying behaviors and lower cost-to-serve. Traditional inbound and outbound sales channels are inefficient and often not aligned with the immediate gratification desires of tech-savvy buyers. Traditional relationships often go unvalued by buyers. When personal interaction is appropriate, instantaneous digital capabilities allows direct-to-customer (DTC) teams to rally company resources to address customers’ needs, close sales and increase customer share. BNM works with clients to create DTC selling channels that bolster customer acquisition at lower cost.

  • Increase Sales Effectiveness
  • Lower Cost-To-Serve
  • Data-driven interactions
  • Sales Agility
  • Digital Experience, Phone & Text Integration

ANALYTICS & REPORTING

Turn data into a tangible asset. We measure, track and record everything. We also know where, when and why it happened. We combine this internal data with external data sources to generate key insights into behavior and performance. Hard data transforms previously undervalued assets such as customer lists and buying patterns (Goodwill) into documented enterprise value. BNM is fanatically focused on results.

 
  • Advanced Analytics
  • Predictive Analysis
  • Customer Insights
  • Performance Optimization
  • Visual Dashboards

What is Digital Customer Acquisition?

Digital customer acquisition is a first critical strategy in successful digital growth. It is the acquisition of a new customer through digital technology with little or no human interaction. It requires a B2B company to be digitally visible to buyers when they are most likely to connect. Successful digital customer acquisition also requires providing an easy path to advance the buying process or close a sale with a first-time prospect.
 

Why is B2B Digital Customer Acquisition Important?

B2B buyers have evolved. Whether buyers are boomers or millennials, they prefer a quick and easy digital path to accomplish buying on their own. As a result, buyers are less and less likely to respond to obsolete marketing sales practices like mass marketing, cold calling, face-to-face meetings and relationship programs.
 

How Does Digital Drive Customer Acquisition?

Customer acquisition peaks when your company connects with a prospect who is in an active buying mode. That’s why search presence, including search engine optimization (SEO) and other search-related activities, are of paramount importance. Once your company is found, digital provides self-service information, solutions, or products that enable buyers’ to accomplish their tasks.
 

Is Digital Customer Acquisition All Digital?

Initially, it doesn't have to be 100% digital, but that should be a general goal. If a phone call or face-to-face meeting is required to close the first sale, then it should match the ease and focus of digital as much as possible. Many companies have success complimenting digital customer acquisition with a direct-to-customer (DTC) call center staffed with trained personnel who are focused on rallying company resources to meet customers' immediate needs -- as opposed to a focus on "selling." 
 

What Type B2B Companies Benefit the Most?

While every type of B2B product and service company benefits from digital customer acquisition, the more a business relies on repeatable transactions and/or customer interactions, the greater the impact.