B2B Ecommerce 3.0 Key to realizing the rewards of digital business is being able to break the bonds of doing business “the way it’s always been done.” Ecommerce 3.0 is doing just that. Read Article >
Your Customers Don't Want to Talk to You Study after study of B2B buyers reveals most of the time your customers would rather use online self-service than interact with your sales or customer service team. Read Article >
B2B Digital Content and Veal Parmesan Success at B2B digital business is all about ensuring speed and providing a path-of-least resistance for buyers to accomplish their tasks. How does this relate to veal parmeson? Read Article >
Traditional B2B Branding is Dead Telling a B2B buyer about a brand is a waste of resources. Traditional branding to drive transactional revenue is no longer relevant. Read Article >
Stop Marketing. Start Growing. Every B2B business needs to market, right? If yes, then why do so many leaders feel, deep down inside, that marketing is something they have to do, despite no tangible results? Maybe it’s not the marketing plan that is wrong, but that marketing is the wrong plan. Read Article >
Check Your Ego at the Door It is an ego-centric world, but the only ego we should cultivate belongs to customers. Allowing personal or corporate ego to creep into business decisions often contributes to underperformance—at best. Read Article >
Focus on Results, Not the Hype It seems the often accused purveyors of hype are highly susceptible to hype themselves. Hype within the marketing profession, especially in digital marketing, is simply out of control. Read Article >
Rule of Three Those who have worked with Brave New Markets for any length of time have heard our unwavering belief that good things come in odd numbers. Even more importantly, THREE is the perfect number of good things when describing a product or service. Read Article >
Enhancing B2B Digital Customer Experience with Xperience Digital Customer Experience is the new battleground for B2B brand loyalty. It has a direct impact on customer acquisition, retention and share. Fortunately, the technology to deliver a superior digital customer experience has evolved to support growing expectations. Read Article >