Things Have Changed

Insights into business, management and digital.


Recent Articles:

Recent insight, expert analysis and new thinking for B2B leaders seeking to challenge the status quo in pursuit of growth.


Check Your Ego at the Door

It is an ego-centric world, but the only ego we should cultivate belongs to customers. Allowing personal or corporate ego to creep into business decisions often contributes to underperformance—at best. Read Article >

Focus on Results, Not the Hype

It seems the often accused purveyors of hype are highly susceptible to hype themselves. Hype within the marketing profession, especially in digital marketing, is simply out of control. Read Article >