What is Digital Customer Retention?
Following digital customer acquisition
, digital customer retention
is the process of earning repeat business from a customer by delivering a digital experience that is highly valued. That digital customer experience is based on providing a frictionless, path-of-least-resistance for a digital customer to acquire the products and services they require. The "path" is influenced by on line experience as well as product quality, on time delivery and customers service.
How to Start Digital Customer Retention?
B2B buyers presented provided a tool to quickly accomplish their tasks will use it again and again! To start driving digital customer retention, stop thinking "website" and deploy a business application that turns a prospect into a buyer and sets the stage for ongoing and exceptional customer experiences.