Marketing professionals can be their own worst enemy. Hype within the marketing profession, especially in digital marketing, is basically out of control. There is a non-stop onslaught of next-big-things.
Kentico CMS, as well as other content management systems, provides multiple ways to organize information for easy input and organization. What if a CMS project calls for the entry, presentation and management of thousands of products or similar sets of information? An initial plan that might seem to be a path-of-least-resistance can quickly become a content management nightmare.