Demand GenerationDemand Generation

Increasing business revenue requires effective demand generation with prospects as well as existing customers. The three main goals of our marketing strategies are focused on doing just that.  

Increase New Client Acquisition

New customer acquisition is a major goal for most marketing programs. We help brands present their target market with a clear value proposition. When customers believe your company genuinely will provide solutions to meet their needs, they are much more likely to acquire your products and services.


Demand generation activities to gain new clients may include:

  • Lead nurturing programs
  • Pay-per-click campaigns
  • Search engine optimization (SEO)
  • Content creation (blog posts, press releases, articles etc.)
  • Trade and industry awareness programs
  • Audience targeting and segmenting 
  • Branding strategies
  • and more

Improve Customer Retention

No matter what you are selling, you must provide an exceptional customer service experience to build relationships with customers and create brand loyalty. Every customer interaction should facilitate this relationship, and when it is damaged, you must mend it quickly. These relationships are the key to customer retention, and trust us; it is much easier to sell to clients with whom you already have rapport. We will help you develop strategies to create and maintain these relationships to ensure you are always prevalent in a customer's mind.


Demand to improve customer retention may include:

  • Content personalization
  • Email marketing
  • Customer satisfaction surveys
  • Contests and promotions
  • Social media campaigns
  • and more

Grow Client Life-Time Value

Once you have a solid customer base, you may maximize client Life-Time Value (LTV) by increasing the frequency of purchases, growing the dollar value of purchases and promoting/selling additional products or services.


Marketing activities to grow client share are highly customized to each client and may include:

  • Digital and traditional advertising
  • Quote systems
  • Newsletters
  • Events and webinars
  • and more

With endless access to information, buyers are more sophisticated and demanding than ever. The best demand generation strategies rely on increased visibility, more individualized information and strategic communication to keep buyers engaged and actively moving through your sales funnel. Brave New Markets can help.

We implement multiple demand generation tactics, each of which is highly customized for each client, including:
  • Branding
  • Audience targeting and segmenting
  • Websites and engagement applications
  • Search Engine Optimization (SEO)
  • Advertising (digital and traditional)
  • Digital content creation and placement
  • Trade and industry awareness programs
  • Email/Newsletters
  • Lead nurturing programs (nurture streams)
  • Events and webinars
  • and much more!

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