Customer-Led Growth

Customer-led B2B companies routinely
outperform rivals on revenue growth.


 

Customer-Led Growth

Once a prospect becomes a customer, digital enablement creates a customer experience most competitors will be unable to emulate. Based on behavioral data, customer-facing digital tools are incrementally created to service up to 80% of customer interactions. Customer success teams handle most remaining interactions. Integration with back office systems provides key data to operations to meet customer expectations. Customer-led growth works!

We provide critical digital capabilities to drive customer-led growth:

B2B Ecommerce

We'll help you at every step.

 

No ecommerce? Old ecommerce? We deploy B2B ecommerce with enterprise-level capabilities that mid-size companies can easily afford. We de-risk ecommerce by providing digital scalability, flexibility, speed, agility and critical back office integrations.

Customer Success: Increase Sales and Loyalty

 

To optimize ROI from Digital Enablement we'll help implement a modern customer success model to handle up to ~80% of sales and support interactions.

  • Establish a customer success capability as a growth initiative, including goals for increased first-time and repeat sales.
  • Customer success team members are customer advocates tasked to work throughout the company to ensure a customer's needs are met.  
  • ​Data and analytics are harnessed to predict customer needs and behaviors.
Customer Success

Customer Self-Service

 
Your customers don't want to talk to you. Younger professionals now represent the majority of B2B buyers. They prefer digital self-service to phone conversations or face-to-face interactions. Digital self-services provides customers online support without human interaction. Typical self-service activities include:
  • Product configurator
  • Service scheduling
  • Knowledge base
  • FAQs
  • Account information and management