Novations

Business Challenge

Provant, a leading provider of business training solutions, was purchased and needed to change their name and brand identity. With a limited budget and a short timeframe, the company needed to re-launch their new brand -- Novations -- to the training and development industry.

How Brave New Markets Helps

Using the brand identity developed by their parent company in Japan, Brave New Markets developed the overall theme, Driving Your Business, and many of the creative elements for an industry tradeshow. Their goal was to not only announce the name change, but to re-introduce themselves as being stronger and better able to meet their clients needs.

Results

Novations' exhibit at the show was attractive to show-goers and engaging. They were successful in re-introducing the company to clients, and left the show with many quality leads for new business. Novations is continuing to use the overall theme that Brave New Markets developed in their on-going advertising and direct marketing efforts.

Case Studies

Iton Industries

Novations

Carroll Gardens

Wisenbaker Law

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Work Samples

Print Advertising

Tradeshow Graphics