Iton Industries
Business Challenge
Iton Industries, a global supplier of corrugated box finishing
systems to independent box plants, was experiencing flat sales in
an industry hit hard by a sluggish economy.
How Brave New Markets Helps
Iton selected Brave New Markets to help it leave its industry's blues
behind. Together we completed a comprehensive analysis of the
industry, marketplace and Iton Industries itself. While the
industry indicators were negative, we identified substantial opportunity
for Iton to better define itself and raise awareness. At the
same time, its competitors were hunkering-down.
On
an ongoing basis, we execute and manage a marketing program
that generates high-quality inquiries from key industry segments that
are still buying. Elements of their results-laden activities are
website, search engine marketing, direct mail and trade advertising.
Results
Iton's manufacturing line now operates near capacity building
profitable equipment.
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