Carroll Gardens
Business Challenge
Carroll Gardens is one of America's premier horticultural nurseries
stocking more than 3000 plant varieties. They have operated a
catalog mail-order division for 60 years. They were challenged to
grow their catalog sales while maintaining competitive pricing and
adequate margins.
How Brave New Markets Helps
Carroll Gardens selected Brave New Markets to help accelerate their
catalog business economically. We undertook comprehensive
research, analysis and planning to determine the attributes that created
and would ensure their continued leadership. Together we went
forward with a tightly integrated, multi-channel business plan to
promote their unique brand on a much wider national platform. Our
efforts have created a tremendous industry success story.
Brave New Markets is a trusted partner in Carroll Garden's growing
catalog business. We developed and manage the online version of the
print catalog (CarrollGardens.com) which creates new customers faster
than ever before. Catalog sales continue to grow while the number
of catalog mailings has been reduced. The integrated plan is
supported by print advertising, direct mail, online advertising, email,
search engine marketing and customer service processes.
Results
Carroll Gardens' plant catalog business is on a healthy growth path
while many of their competitors struggle.
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