Brave New Markets Establishes Designing Events’ New Web Presence
for Targeted Industry Sectors
-- Innovative interactive and social
networking features encourage engagement
--
BALTIMORE - August 4, 2009 - Brave New Markets announced today the launch
of a new and innovative web presence for their client Designing Events. Composed
of one main corporate site with three sub-sites,
designingevents.com now provides specific content and features for
corporations, associations, and pharmaceutical organizations.
“To help Designing Events expand their client base within
targeted market segments, we added three sub-sites geared
towards individual industry needs,” said Marc Waldeck, president
and chief results officer,
Brave New Markets. “The site engages separate audiences with
new features such as an innovative interaction application which
allows viewers in the association industry to tailor subject
matter to their specific interests.”
New Interactive Features
Brave New Markets created the new site to consistently emphasize
Designing Events’ overall dedication to delivering
over-performing meetings and conferences that are important for
any organization’s success. Easy navigation through detailed
content explaining Designing Events’ high performance process
supports their overall message.
To connect audience members with specific interests or
issues, Brave New Markets added features such as blogs, social
networking and RSS feeds for real-time access to important
topics. Ongoing Internet marketing strategies include search
engine optimization, online advertising, e-mail and social media
marketing.
Applying its latest Internet Marketing Technology platform,
Brave New Markets utilized high-speed and high reliability web
and database services, direct search engine feeds, and
comprehensive business information analytics to create Designing
Events’ new web presence. Traditional marketing for Designing
Events includes tradeshows, white papers, direct mail and
public relations.
“We look forward to seeing Designing Events grow as an
organization within the event management and conference planning
industry,” said Waldeck. “Internet marketing is the best
way to get in front of your audience and deliver your marketing
message. Designing Events website and sub sites do just that.”
About Brave New Markets
Founded in 1999 in Owings Mills, Md., (Baltimore), Brave New Markets, Inc. has deep expertise in business-to-consumer and business-to-business markets. The company works with specialty industries, particularly consumer services, professional services, retail/catalog producers, manufacturers, and special events and conference coordinators. Brave New Markets provides its clients with strategies for integrated sales and marketing, brand development and awareness, Internet marketing, communications and e-commerce, advertising, sales promotion, public relations and publicity, personal selling support, direct marketing, and customer relationship management.
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